NextStage AD Placement Tool Home To NextStage Evolution

 

 

 

 

NextStage Ad Placement ToolAbout NextStage AD Placement Tool

Use: Pure and simple, you login, answer the questions, click on submit and get your result. Clean, quick, simple and neat because we like it that way.

NextStage AD Placement Tool (NSAD) is the sixth NextStage wonderment to make it out of our Nova Scotia/Nashua, NH research labs and is the online version of the tool originally developed and documented in June 2007's Where You Should Stick Your Ad and Why. The tool's best use is for agencies who want to have an idea of what kind of impact their creative will have on a target audience and reports four main findings:

  • What is the best placement, second best placement, ..., fifth best placement of the advertising material?
  • What percentage of the target audience will each placement capture?
  • What percentage will be most likely to act upon the ad in a given placement (experience impact or simply impact)?
  • How do responses to the questions affect placement?

Users should be prepared to answer the following twenty (20) questions about their target audience (you can answer with guesses and recognize the tool's suggestions will be based on those guesses):

  1. Age
  2. Gender
  3. Education Level
  4. Income
  5. Geographic Location
  6. Brand
  7. Product or Service
  8. Type of Product
  9. Pricepoint
  10. Service Fee
  11. Closest Known Product or Service
  12. How often used
  13. Text or Display ad
  14. Animated or Static image
  15. Are there people in the ad
  16. Is there a sound component to the ad
  17. Marital Status
  18. Number of Children
  19. Head of Household
  20. Preferred Information Source

The Problem We Solved

A concern for various online agencies is where to buy ad space on a given webpage. The five main ad placements and positions (IMUs) are At present NextStage AD Placement Tool only computes for the above placements. New placements will be added based on demand.

The Method

In a nutshell, the NextStage Ad Placement Tool has a deep knowledge of how people respond to on and offline information. It is based on a long history of NextStage's research into the fields of cognitive psychology, psycho-emotive response, retail anthropology and similar fields, conversations with various agency personnel and uses mathematical models based on over 250,000 data points to determine where something needs to be in a person's visual field in order for them to a) remember it and b) have a positive response to it. NextStage AD Placement Tool is regularly updated to reflect the latest findings in neuro-science, -economics and cultural anthropology.

Like all NextStage tools, NextStage AD Placement Tool (NSAD) is based on Nextstage's patented and award winning Evolution Technology (ET). ET is the only patent (as far as we know) granted by the USPTO that "allows machines to understand and respond to human thought".

728x90 Leaderboard
(return to top)		 728x90 Leaderboard
 
160x600 Wide Sky
(return to top)		 160x600 Wide Skyscraper
 
120x600 Sky
(return to top)		 120x600 Thin Skyscraper
 
300x250 Medium Rectangle
(return to top)		 300x250 Medium Rectangle
 
180x150 Rectangle
(return to top)		 180x150 Rectangle

Please note that all values are in NextStage Standard Units. These values are internally consistent to the NSAD report. Successive runs of identical material should only vary a few SDVs unless the Language Engines are updated. Update times are posted on the NextStage Evolution site and in our RSS feed.

Note that NextStage Evolution can deny use of its offerings to individuals or groups at NextStage's discretion.